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The Be Cool in School (BCIS) project is a demonstration of Cherry Mobile’s commitment in upholding children’s right to basic education by providing school supplies to children from rural and urban poor families nationwide.

Symbolized by “bag of hope”, the BCIS project helped thousands of children who desire to improve their current condition, achieve their full potential, and eventually realize their dreams.

Reinforcing awareness on children’s rights through interactive activities was also done along with the distribution of school supplies in selected areas. As of this year, about 58,000 from 64 provinces in the country have benefited from the project.


We expanded our reach to help underserved school kids because Cherry Mobile believes that given equal access and opportunity, they will surely succeed in life as they are persevering and diligent. They belong to families of blue-collared job workers, farmers, single parents, indigenous communities, and other financially challenged sectors of the country. Nevertheless, their parents strived hard to continually support their needs.

The CherrySkwela project is further strengthened in partnership with Uniball Philippines which donated 30,000 ballpens for 10,000 children. Uniball also contributed 1,500 signpens for the teachers.

The Department of Education (DepEd) and the National Commission for the Indigenous Peoples (NCIP) were the project’s main government agency partners. Viewers and Meetrovi Mobile Shop also contributed significant logistics support during the implementation in Quezon Province and Sultan Kudarat respectively. The Philippine Army provided logistics support as well in the most isolated communities in Bulacan.

Truly, the CherrySkwela Be Cool in School Project is an inspiration to the children that motivates them to pursue education despite the hindrances that challenge them from pursuing their dreams.