As the brand embarks into a new decade of excellence and innovation, Cherry, the conglomerate of all Cherry brands, which includes Cherry Mobile, Cherry Home, Cherry Roam, Cherry Pet and Cherry Essentials, has taken a full transition to building an ecosystem of products that harmoniously interacts with each other to better serve the evolving lifestyle of every Filipino – making life easier and more comfortable. Thus, improving their overall quality of life.
To commemorate this milestone, the brand conducted an online press launch dubbed as ‘One Cherry, One Ecosystem’ – a digital celebration which enabled Cherry’s audiences to not only better know and understand the brand and its new endeavors, but also to reacquaint its patrons to the brand’s new mission for the betterment of every Filipino. As a cherry on top, the celebration was also filled with exciting product updates and news .
Hosted by Cherry Mobile’s Brand Ambassador, Xian Lim and Radio DJ Cerah Hernandez, the hour and a half long event was jampacked with different initiatives and lots of thrilling online raffles. This included a community chat box where viewers interacted with Cherry Representatives to know more about the event or for general inquiries about each Cherry brand, exclusive promos and deals from each brand, giveaways and raffle draws with prizes such as the Cherry AP-01, Cherry Mobile Flare S8 Pro, Cherry Pet Smart Pet Fountain, Cherry Prepaid Negosyo Package. This event, likewise, gave the brand the opportunity to launch Cherry’s own e-commerce platform, cherryshop.com.ph, where its patrons can check the entire catalogue of Cherry’s products and even purchase them directly from there. On top of this, they can also avail of offers and deals found exclusively on the site.
The event also featured numerous segments which featured messages from Cherry Ambassadors Anne Curtis, Heart Evangelista, Kim Chiu, Vice Ganda, and of course, a special message from Cherry’s CEO, Mr. Maynard S. Ngu.
This was followed by the premiere of the One Cherry, One Ecosystem Video – an animated video showing the day-to-day life of a Filipino and how each Cherry brand and their products can make his/her life easier and better.
The event concluded with a press talk with Cherry’s Product Development Head, Mr. Lonson Alejandrino; Cherry’s PR Head, Ms. Agnes Conopio; and Cherry’s CEO Mr. Maynard S. Ngu along with numerous members of the press. Truly, the event is one for the books. A pivotal moment for the brand. Cherry yet again has proven that though the brand may have changed and evolved, it will continue to provide products that are innovative yet remain true to its thrust – convenience through technology for every Filipino.
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