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  • Responsible for thorough identification of advertising media platforms (ATL, BTL, and out-of-the-box advertising platforms) that are suitable for the company’s brand products and services to achieve excellent brand awareness and perception.
  • Identifies and recommends media platforms suitable to the brand and or its products and services with concrete data and basis.
  • Keeps up-to-date with the latest industry researches and ratings.
  • Formulates media planning strategies for direct transactions and monitors media execution on a regular basis.
  • Coordinates with advertising agencies and media suppliers (external and internal providers).
  • Ensures that ads run accurately and on time so that desired media message is seen and heard by target audience.
  • Assist in the development and execution of advertising, marketing, and PR activities to maximize sales of an asigned brand and its products and services.
  • Knows how to effectively manage and efficiently prepare, cost and spend budget all throughout each campaign.
  • Collects and analyzes research dta to come up with guidedd media strategies.
  • Analyzes the effectiveness of the campaign and uses data to improve future campaigns.
  • Ensures that bonus events (from media buys) will be maximized and executed properly to achieve marketing goals identified.
  • Supervises and mentors the marketing associate and updates the Department Head regularly.
  • Help conceptualizeand develope marketing communication materilas for each product based on research ang insights.
  • Delivers other tasks that will be assigned by management from time to time.
  • Knowledgeable in advertising platforms – TV, Radio, Print Ad, OOH, store collaterals and other non-traditional ads.
  • Negotiate advertising contracts.
  • Knows how to monitor budget, initiate research for new and possible advertising venues.
  • Know how to create marketing campaigns and media plans.


  • Candidate must possess at least a Bachelor’s/College Degree , Art/Design/Creative Multimedia, Advertising/Media, Mass Communications, Marketing or equivalent.
  • At least 2-3 year(s) of working experience in the related field is required for this position.
  • Preferably 1-4 Yrs Experienced Employees specializing in Journalist/Editor or equivalent.
  • Must have strong negotiation, presentation, effective organizational and commercial awareness skills.
  • With exceptional verbal and written skills.

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