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Last February 16 was a post-Valentine’s Day gift for both Cherry Mobile’s and Kim Chiu’s fans as their crowd gathered at SM North EDSA to purchase discounted Cherry Mobile devices and watch Kim unveil Cherry Mobile’s newest concept store at the SM Cyberzone.
Kim, one of Cherry Mobile’s brand ambassadors along-side John Lloyd Cruz, Sarah Geronimo, Anne Curtis, and recently – Kris Aquino, attended the ribbon cutting ceremony together with Leo and Ellen Bernardino (Owners, Berlein), Poch Zenarosa (Marketing Head, Cherry Mobile) and Agnes Conopio (Brand Alliance Manager, Cherry Mobile). “Our brand ambassadors are very keen in wanting to interact with our fan base – they look forward to attending our events, and in the same way, the reception from the fans is extremely positive. We are glad to have such a good team of brand ambassadors with us,” explained Cherry Mobile’s Brand Alliance Manager, Agnes Conopio. Being Cherry Mobile’s brand ambassador for Android smartphones, Kim also did an extra meet-and-greet for some lucky Cherry Mobile and Kim Chiu fans that came first in purchasing Cherry Mobile’s discounted smartphones.

“I feel so lucky to be welcomed by so many fans! Sobrang na-appreciate ko po ung effort nila pumunta dito para bumili ng products namin. At the same time, it’s my pleasure na lalong kong napasaya ung trip nila to SM North (EDSA).” said Kim.

The new concept store did a grand THREE-DAY opening sale from February 14 to 16, retailing the Spark TV at 999 pesos (formerly P1,899), the Flare S at 3,999 pesos (formerly P4,499), and the Blaze 2.0 at 5,999 pesos (formerly P7,999).

“As we expand our business with more branches, we want to thank our consumers for their unending support. We hold special sales such as this one as our very own way of showing our deep thanks and appreciation. We selected three of our most in-demand affordable smartphones for this sale, and we are glad to see that we made our consumers very happy,” explained Poch Zenarosa, Cherry Mobile’s Marketing Head. The said newly opened concept store also entertained fans with a flash mob and even had a mall parade with its very own Berlein marching band to complete one of Cherry Mobile’s grandest openings.


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