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The leading value-for-money mobile device brand in the Philippines, Cherry Mobile, strengthens its partnership with global tech giant, Microsoft, as it launched two new Alpha series devices at the Mobile World Congress in Barcelona, Spain, last March 1, 2015.

The first and most trusted local partner by Microsoft, Cherry Mobile, is acclaimed as a visionary in producing mobile devices that meet the needs of the Philippines’ diverse mobile market segments. In its five years in the industry, the company has continued to expand its gadget line-up and market share despite international brands dominating the country. In 2014, Cherry Mobile announced its partnership with Mircosoft by introducing the Alpha series which boasted of two smartphones and two tablets – all equipped with a Windows 8 operating system.

In its pursuit to expand its reach in the Asia Pacific region and to provide its consumers high powered smartphones, the two brands jointly launched the Alpha Neon and Alpha View.

Both equipped with the Windows Phone 8.1 operating system and a 1.2 QuadCore processor with 1 GB of RAM– powered by Qualcomm 8212, users can definitely expect a power driven device that allows them to enjoy the benefits of a Microsoft system at a low-cost. The newest additions to the Alpha series are also packaged with an Adreno 302 graphics card that guarantees a 720x1280 high-definition quality display on its 5” IPS screen for the Alpha Neon, and 6” IPS screen for the Alpha View. The devices also have a 2000mAh removable battery for the Alpha Neon, and a 2600mAh removable battery for the Alpha View.

Taking snapshots are also more appealing with the Alpha View’s OV 8858 back-camera with its 8 megapixel PureCel image censor, and an OV 2685 camera for the front. Saving images, applications, and other media files are also made easier with the smartphones’ 8 GB storage allowance with an expandable memory of up to 64GB with a microSD

Connectivity is guaranteed and is at-par with higher priced products with its WiFi b/g/n and Bluetooth 4.0 features for both phones. Users of the Alpha Neon can make use of its Dual Sim capabilities with the standard SIM, while the Alpha View has a Dual Sim provision for both a standard and Micro SIM.

Cherry Mobile developed the Alpha series in partnership with Microsoft and Qualcomm.

For more information on Cherry Mobile’s latest offerings, log on to or visit the official Cherry Mobile Facebook page