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The country’s leading value-for-money mobile device brand, Cherry Mobile, unveiled the Alpha Series: the company’s latest tablet and smartphone offerings for Filipino consumers looking for powerful, stylish, yet affordable Windows devices. Alpha Morph, Play, Style, and Luxe are the first Windows tablets and smartphones produced and distributed by a local brand. Launched at the Harbor Garden Tent of Sofitel Manila, the event also premiered Cherry Mobile’s TVC for the new gadgets starring Kim Chiu.

Heading the series are Morph and Play, Cherry Mobile’s tablets with the Windows 8.1 operating system. Both devices run on 1.33 gigahertz quad core processors and Intel Gen7 HD graphics. Morph, priced at Php 11,999, is the more productivity-oriented of the pair, coming with its own keyboard in-box, 32 gigabytes of on-board memory, and two gigabytes of RAM. It has a 10-inch high-definition IPS screen, making its overall build perfect for work on the go. Play, priced at Php 7,999, is geared for a sleeker tablet experience with its 8-inch screen. Designed for mobile play and media consumption, it has 16 gigabytes of memory, and a gigabyte of RAM.

Style and Luxe are the series’ smartphones with the Windows Phone 8.1 operating system, priced at Php 2,999 and Php 4,999 respectively. Both run on 1.2 gigahertz Qualcomm Snapdragon quad-core processors and Adreno 305 graphics. Style is for the young techie with its 4-inch 800×480 IPS screen, four gigabytes of memory, and 512 megabytes of RAM. Luxe is for professionals who need powerful smartphones for work. It has a 5-inch 1280×720 HD screen, eight gigabytes of memory, and a gigabyte of RAM.

Cherry Mobile developed the series in partnership with Microsoft, Intel, and Qualcomm. To provide consumers productivity apps out-of-the-box, all Alpha Series Windows phones come with a free download of Office Mobile, while all Alpha Series Windows tablets come with a free one-year subscription of Microsoft Office 365 Personal. Cherry Mobile is Microsoft and Intel’s first local partner. Together, they aim to continue to produce innovative and affordable mobile devices for every Filipino lifestyle.

For more information on Cherry Mobile’s latest offerings, log on to or visit the official Cherry Mobile Facebook page