Change starts when we find it in our hearts. It starts when we find the initiative to move beyond what is needed, when we find space to grow a bit further to help other people. It starts when we care, when you care. Cherry Mobile, in its three years in the industry, paved way in connecting Filipinos closer ¾ be it families, friends and even strangers. And with the company’s desire to change the way Filipinos communicate, Barangay Cherry Mobile has been established to elicit positive change to those who need it.
As the social development arm of Cherry Mobile, Barangay Cherry Mobile aims to empower Filipinos by reaching out to communities who need support the most. It moves people to act on the most pressing challenges their localities our experiencing by sending petitions for support. With the debut of Barangay Cherry Mobile last year, warmth from the smiles of people from all walks of life radiated. To highlight the program, 12 Gifts of Christmas was launched by giving Noche Buena gift packs to over 1,500 families at selected areas nationwide.
Childhope Asia, Philippines
Early this year, Barangay Cherry Mobile helped address the issues on livelihood geared to combat poverty in one of the municipalities in Siargao islands. Del Carmen is a 5th class municipality with twenty barangays and four island barangays located in Siargao Island, Surigao del Norte.
The locality has a poverty incidence of 67.24% which means that the town is among the poorest in the country. Livelihood sources for most of the people in the island is agriculture and aquamarine but still lacking in latest technological knowledge to maximize output. The Office of the Mayor requested for support for the livelihood program of Barangay Quezon, one of their poorest barangays. The barangay is located at the northern tip of the boundary of the municipal of Del Carmen, 20 kms from the poblacion.
Access to the area is difficult due to the undeveloped roads and its mountainous location. Barangay Cherry Mobile funded the initial capital worth 50,000php for the pineapple production livelihood program in Barangay Quezon. The fund covered for 30,000 seedlings for one hectare and organic fertilizer.
Onsite Tarpaulin Used for Food Festival of Del Carmen
The seedlings were purchased in the locality of Siargao and planted in June 2012. After two months, the farmers of Brgy Quezon harvested the pineapples. The produced goods were sold during the fiesta at the cost of 10php to 20php per kilo.
Del Carmen Agricultural technician inspecting the planting site
The Barangay Cherry Mobile team salutes the farmers of Barangay Quezon for their hard work in the fruition of the pineapple production. The commendable efforts for the expansion of their livelihood project will always be an ace over poverty mitigation which we are all aiming for.
You too can make a change. Send your request for support for your chosen community to Send an email to Barangay Cherry Mobile now! or visit our Facebook page at Barangay Cherry Mobile’s Facebook page and let us change the country, one community at a time.