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The best people to reach out this Christmas are those who think they have no reason to celebrate. In the midst of loss, hopelessness, and despair, Cherry Mobile CSR team went back to Visayas Region and took the initiative to ignite a spark of hope among the families affected by the fatal earthquake last October and typhoon Yolanda in November.

On the second week of December, the Corporate Social Responsibility (CSR) team of Cherry Mobile set out to 12 communities in the Visayas area bringing noche buena packs and a lot of game prizes to help the affected families recover from stress trauma.

Four teams simultaneously visited more than 12 communities in Iloilo, Bohol, Cebu, Negros, and Capiz to hold a simple Christmas party for the affected families in the poorest of the poor sector.  CSR volunteers (certified social workers, teachers, business owners, students, government & private employees) conducted stress debriefing thru games for the young and the elderly.

Participants in the community with the oldest Cherry Mobile units received prizes. Kids, moms, and grannies laughed their hearts out as they enjoyed the games prepared by the volunteer organizers. In some areas, the local people even performed a dance number during the program. After a short inspirational talk from Cherry Mobile representatives about the true meaning of Christmas, the whole crowd sang a Christmas song together, rekindling the spirit of compassion, sharing, and giving which is the essential value of the season.

Afterwards, the volunteer organizers drew a raffle for the mobile phones, backpacks, and aluminium water bottles. The crowd cheered with excitement as they wished for their numbers to be called.

The essence of Christmas is the realization that there is always a reason to celebrate the season despite all the storms that passed in 2013. Christmas is the best season to be selfless and share more because of the message of love that defines the Reason for the season. Because we freely received love and provision from above, we can share it to those who need comfort and compassion. This is how Cherry Mobile cares unceasingly—by letting the compassion flow through a multitude of hearts until it creates ripples that will eventually cover the entire nation.

This season we are celebrating big and not forgetting what we are celebrating for. This Christmas, Cherry Mobile makes the best preparation efforts, invests the biggest resource budget, and brings out the widest smiles to make a memorable Christmas experience for a lot of people in places where devastation left tremendous loss and shattered hope.

Whatever storms you have gone through this year 2013, you have a Hope to cling on to. With this Hope in mind, you can celebrate the birth of the Saviour. From the Cherry Mobile CSR team, have a merry, blessed Christmas!